If you want print but are unable to decide whether to work with a digital printing company or instead with someone who offers offset printing, then hopefully this informative article will show you the pros and cons of each technique to allow you to come to a well thought-out decision.
Initially we should think about offset printing. Offset lithography is probably the most common technique for high-volume printing. It works by burning the picture you intend to print onto a plate and after that offsetting off this plate onto a rubber blanket and finally on the printing surface. This offset or lithographic technology commences with the principle that water and oil don’t mix. It is a perfect method of generating clear, good quality images.
Second of all let’s look at digital print. Digital printing companies are ever more popular as digital print becomes an essential printing solution. There is no need to create the plates, films and colour proofs so time is saved plus there’s a faster turnaround. Another benefit to digital printing is that there’s no variation – each print is identical – mainly because you don’t make use of rollers and plates to generate your image.
Digital printing is frequently used by direct mail companies as it assists them to print exact duplicates of leaflets and letters whilst at the same time being able to personalise every one, for example by incorporating the recipient’s name. An external file, perhaps a database, feeds these details to the press and even though each print is personalised, the printing process is not slowed up by any means.
Whilst also considering the benefits of using a digital printing company is it worth checking out the disadvantages associated with this printing technique to be sure you comprehend the form of print that is required.
The primary disadvantage of digital printing is the quality just isn’t as high as when utilising lithographic methods. Also, digital print has its limitations when it comes to printable surfaces, whereas lithographic print can be applied to a number of surfaces including metal, plastic, cloth and wood.
Digital printing companies provide the cheaper solution for small print runs because there is almost no set up involved, whilst with offset printing the price per unit reduces when the quantities rise.
To conclude, if you need small quantities of print, including business cards or flyers, you may well be best to opt for a digital print company. However, if you need large quantities of high-quality print, perhaps onto a surface other than paper, offset printing will give you the better solution
To find out more about using a digital printing company why not visit our website where you can browse the services offered by one of the top digital printing companies.
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